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PR Checklist for Startups: 15 Things to Do Before Your Product Launch
Google “PR” and “startups” and you’re likely to find articles from high-profile entrepreneurs like Mark Cuban telling you why you shouldn’t hire one—and the tech community tends to agree.
1. My business idea is based on providing a product or service for an existing customer problem
2. My product/service fills a need in either a sizable or growing market
3. I can define the type of market I’m entering into
4. I can describe my multiple customer segments, and why my product/service is a good solution for each of them
5. I’ve completed a business model canvas or have an existing business strategy for review
6. My business partners and team are all aligned with the company’s vision and strategy
7. Any key stakeholders required for me to deliver my product/service are already onboard
8. I’ve spoken with my potential customers one-on-one and conducted user interviews to get feedback on my product/service
9. I can tell you what a day in the life of my customer looks like
10. I can also tell you WHY my customers are buying my product/service
11. I’m no longer just prototyping—I’m ready to grow and scale
12. To the best of my knowledge, I don’t have any inappropriate photos, images or comments displayed across my social media channels
13. I know what my approximate budget is for a PR & communications launch campaign
14. I have an analytics system in place to measure impact
15. I know what success looks like, and I can explain it to you
This creates a private checklist in your account.